For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Gatorade will take naming rights to sprint races as PepsiCo returns to the F1 grid for the first time since 2002 ...

Per PepsiCo, the deal includes everything from trackside advertising to naming rights for the remaining sprint races in the ...

At Amherst High School, where Stemkowski teaches, students must have their pranks approved by the principal. Last year, the ...