For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Gatorade will take naming rights to sprint races as PepsiCo returns to the F1 grid for the first time since 2002 ...

Per PepsiCo, the deal includes everything from trackside advertising to naming rights for the remaining sprint races in the ...

At Amherst High School, where Stemkowski teaches, students must have their pranks approved by the principal. Last year, the ...

“By putting ‘Shark Tank’ there, we’re able to have one consistent message throughout the year.” That means “Shark Tank” won’t be facing off on Fridays against NBC’s similarly bus ...

Newly restored footage of the first-ever Formula One race has been uncovered as part of the sport’s 75th anniversary. The footage of the 1950 British Grand Prix at Silverstone has been ...

Ryan Murphy will keep his hold on ABC‘s Thursday 8 PM – 10 PM stretch next season with the first 9-1-1 franchise block in three and a half years, while reality veteran Shark Tank is moving to ...

entrepreneurs pitch their one-of-a-kind products to the Sharks, including oversized luxury candles, gourmet deviled eggs, a tick-removal mitten, and seamless, invisible undergarments.” ...

The final F1 movie trailer has been released, starring Brad Pitt and Damson Idris, and it gives us more insight into the plot ...

Range is not a problem The Shark is what they call an EREV, or extended range electric vehicle. It's got two electric motors, at the front and rear, and it also has a 1.5-liter petrol turbo engine ...

Max Verstappen drove a Ferrari under the alias “Franz Hermann,” surprising fans as he races for Red Bull in Formula 1. (Credit: Instagram) With Formula 1 weekends heating up the entire paddock ...