The tech giant has considered crafting its own smart TVs in the past, and the idea may be coming back to life. Despite pledges of high tariffs from President-elect Trump, Apple is plotting out an ambitious future for itself.

A longtime rumor that Apple is considering a branded TV has resurfaced.  In Bloomberg's Power On newsletter written by Mark Gurman, he revealed the company is "evaluating" an Apple-branded TV set. Although no additional details were provided,

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the project.

Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened. Now,

Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box.