Food manufacturers across the U.S. are facing hurdles as they seek to replace synthetic food dyes with natural colors.

He thinks Kellogg's Mashups line, which mixed brands like Frosted Flakes and Froot Loops into one box, appeal to younger consumers, who tend to like interesting flavor combinations.

Two worlds collide in the most unexpected mashup ever—sweet, crunchy Froot Loops tangled with savory spaghetti. Is it culinary creativity or straight-up chaos? Either way, this bold experiment is a ...

WK Kellogg Co. will remove synthetic dyes from its cereals, including Froot Loops and Apple Jacks, by the end of 2027, joining a growing cohort of other U.S. companies that ...

Froot Loops cereal is getting an Italian twist. Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co., the maker of Froot Loops and other ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian ...

Ferrero, the parent company of Nutella, is swooping in on WK Kellogg in a deal worth over $3 billion. WK Kellogg is the company behind famous cereals like Froot Loops, Frosted Flakes and Rice ...

The family of a missing Chicago mother is pleading for help nearly a month after she disappeared while suffering from what they describe as postpartum psychosis.

Shares in Kellogg, the Battle Creek, Michigan-based maker of Frosted Flakes, Froot Loops and other breakfast cereals, closed Wednesday at $17.50, but skyrocketed more than 50% in after-hours ...