NEW YORK, May 7 (UPI) -- Times Square's Naked Cowboy is trading in his tighty-whities for boxer briefs as part of a new Fruit of the Loom marketing campaign. The New York City icon is known for ...

Fruit of the Loom is launching its new boxer briefs for men with the help of a guy who spends his days walking around New York's Times Square in his underwear strumming a guitar. The Naked Cowboy ...

The paper is off, the top of the box lifts off annnnnd . . . it’s underwear. Cue the fake smile/screaming. Fruit of the Loom will never tell you this because it may prevent you from buying its ...

Patrick J. B. Simmonb $17+ at Amazon Folks living in humid climates should incorporate moisture-wicking boxers to their daily wardrobe, and these Fruit of the Loom boxer briefs fit the criteria.

Why buy: Stay relaxed and comfortable with Fruit of the Loom Men’s Coolzone Boxer Briefs all day. Designed to keep you feeling fresh, these boxer briefs feature innovative coolzone technology that ...