Fujifilm’s brand new concept aims to recreate the experience of half-frame film photography – but in a digital form ...

The X Half compact camera leans into Gen Z sensibilities with analog film filters, an optical viewfinder, and a tall image sensor. But it's missing the biggest feature young photographers crave: a ...

If you are just looking to take the best quality images, Fujifilm has a ton of those cameras. Instead, the X Half is designed for those just having fun with photography, and after spending some time ...

The zenith of Fujifilm’s imaging potential, the GFX100 II packs the stills performance you’d expect from a 100MP medium ...