In today’s fast-moving automotive ecosystem, the demand for premium BMW parts is at an all-time high. As more car owners, independent garages, and vehicle repair specialists move online to source ...

BMW made quite a splash upon the debut of the 1 Series M Coupé back in 2011, as the compact proved such a resounding success ...

BMW is embarking on a full aesthetic overhaul of its entire lineup, with the new Neue Klasse design language coming to all of ...

At one of the most important gatherings for the automotive design industry, held in Munich, legacy models and bold new ...

Experiential marketing has always been hard to measure. AI changes that. Brands can now attribute ROI not just to footfall or ...

Ten years after the original BMW M2 debuted, the Bavarian automaker has introduced a model that wears similar badging but ...

Both the MX-5 and RX-7 have left a lasting impression on automotive designers today and will continue to inspire future ...

BMW's latest Concept RR has pushed boundaries with over 230 hp, advanced electronics, and lightweight design. TSA is warning ...

The BMW i7, a new electric vehicle model being tested at the Germany luxury carmaker’s Munich road course, gets its giddy-up ...

BMW is set to unveil the all-new iX3 sometime this year. The fully electric (EV) SUV will introduce the marque's new Neue ...

Other models set to receive the same Neue Klasse designs include the 2-Series, X2, 7-Series, and X7. According to BMW Group ...