When it launched the GFX 50S in 2017, Fujifilm made a momentous decision to skip past full-frame sensors and go straight to medium format. The idea was to offer higher quality for studio ...

You can't say Fujifilm is boring. It stuck to APS-C sensors instead of going full-frame like everyone else, while releasing cool and weird models like the X100 VI. That strategy has been ...

A final leak of the highly anticipated Fujifilm GFX 100RF has surfaced just hours before its official announcement. This medium format camera with a fixed lens introduces groundbreaking features ...