As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for and engaging with this emerging cohort now, according to a new Mintel ...

McDonald’s is bringing the blocky world of Minecraft to its Happy Meals! Find out what’s inside, why it’s a cultural moment, ...

Generation Alpha children, those born from 2010 to 2024, now have the opportunity to experience a "Studycation" summer, an educational approach combining study and vacation, aiming to encourage ...

And Carmen, 11, proved just that during the upcoming episode of their reality show, “The Baldwins.” In a sneak peek clip of ...

Future-proofing strategies for this audience come with unique challenges and opportunities. The brand is stepping up plans to ...

Generation Alpha, consisting of kids ages 7 to 15, is the most technology-savvy generation in history. Toys are unique, ...

“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands Marketing ...

Gen Alpha. The group has been shattering assumptions while uncovering the emerging trends that will guide brands in revamping their marketing strategies. Gen Alpha are more influential than any ...