Evereden wants to be Gen Alpha’s Bonne Bell
The beauty brand offers a glimpse into what today’s tweens care about, and what it takes to win them over. Like clockwork, ...
Marketing Dive1d
Gen Alpha tweens hold significant sway over parents’ purchases, per study
“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...
Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries
This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...
Tween's latest trend include birthday parties at beauty stores
Generation Alpha, those born after 2010, are obsessed with skin care and they’re trading in bounce houses for beauty bashes ...
The Independent12d
The rise of the skincare tweens: How serums and eye creams took over childhood
It’s too much. Beauty-themed birthdays have become a staple on the Gen Alpha party circuit, and it’s for that reason I’m boycotting them. I’ve had enough of spa parties and makeover ...