The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

A Gen Z woman's attempt to connect with her Gen Alpha sister led to a hysterical realization about how media consumption has changed.

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

There's: "A noticeable change in student focus and engagement in school, all in regard to Gen A," Matt Eicheldinger told ...

While many brands are still trying to figure out how to authentically engage with millennials and Gen Z, Penquin, a leading ...

Who needs a party dress in 30 minutes? Gen Z, whose personal style is driven by trends, the internet, and never being caught ...

Health trends are also having a powerful influence on all generations ... shakes and powders to help them build muscle. Gen Alpha has also been heavily impacted by the COVID-19 pandemic, whether they ...

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

CEO Lawson Whiting said weight-loss drugs, cannabis, and Gen Z drinking less alcohol continued to impact demand. GLP-1 drugs ...

Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen ...