Dress for the lifestyle you want, not the lifestyle you have – what was once a philosophy synonymous with 1980s fashion ...

A mom shared a guide to Gen Alpha fashion trends on TikTok after being educated by her daughter. Stock image of a group of teens hanging out in a variety of bright outfits. A mom shared a guide to ...

This shift in the dynamics of fashion marketing can be attributed to several factors that highlight Gen Z’s increasing influence in shaping industry trends and consumer preferences. First and ...

Their fashion DNA has been the subject of outrage and imitation in equal measure, both online and in real life. But behind these trends are evolutions in the way this new generation shops ...

Gen Z also values “functional” fashion, favouring looks that are comfortable and feel effortless rather than overly polished or forced. “We’ve also seen the trend of ‘jeans and a nice ...