If the data is to be believed, Gen Z could have a bigger impact on the automotive market than Millennials ever did.

From meticulously analysing watch-time metrics to click-through rates to maximise impact, it's a blueprint that agencies ...

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

The classical white Southern accent in the Atlanta area and other parts of the urban South peaked with baby boomers born ...

Gen Z should not be dismissed as disruptive - they are central to the moment, deserving full support through both adversity ...

Alice Gibbs is a Newsweek Senior Internet Trends & Culture Reporter based in the U.K. For the last two years she has specialized in viral trends and internet news, with a particular focus on ...