"I cannot afford to do something for free," said the 25-year-old whose refusal wasn't taken well by a family friend.

In a series of TikToks, the artists reveal the most common tattoo ... under the arm (while Gen Z tends to get it more on the front, under the pecs/breasts). Giulia Fiori Photography / Getty ...

Gen Z might be the most beauty-savvy consumers in the game, and makeup trends show they’re also the most adventurous. While consumers once sought Instagram-perfect pouts, expressionism is now ...

Fellow New York artist Francesca agrees with the assessment on the age bracket, saying that all the ones she has done have also been on Gen Z and younger millennials. Tattoo apprentice Hannah Hahn ...

New artists are changing hip-hop genre and rising stars like Doechii and Doja Cat and are among the most famous Gen Z female ...

Jenny Gibbs, the Executive Director of the IFPDA and the IFPDA Foundation, is at the forefront of a generational shift in the ...

Gen Z is willing to do whatever it takes to see their favorite artists live. Getty Images for TAS Rights Management Anything to see Taylor, right? According to a Newsweek poll from earlier this ...

Currently, OPM is undergoing a quiet transformation, driven by Gen Z as the force behind this positive change. From late-night playlist dives to viral ...

Gen Z's taste in music keeps shaking things up, and these latest rankings are proof. A new Top 10 artists chart has come up and is turning heads everywhere. While one global superstar secured a ...

Beyond TikTok and making fun of aging millennials, Gen Z is already leading the charge ... Miami and the Bakehouse Arts Complex, these young artists have cemented their places in an increasingly ...

“It matches the energy of Gen Z: their unapologetic nature, and going against the grain… There’s this very individualist kind of sensibility,” said Doniella Davy, the makeup artist behind ...