Spirits companies have reason to be confident on Gen Z but where do they see growth and is developing a targeted approach the right answer?

This family-owned beauty brand, which was founded in Paris in 1954, is the original clean-girl. Before slick back buns and ...

The new makeup line is more than just a beauty business for the BINI girls, it's also about confidence, expression, and love — especially for their fans ...

Fenty, Sephora, and e.l.f. Cosmetics have joined the WNBA, NWSL, Golden State Valkyries, and New York Liberty in changing the ...

The beauty brand has built something of a cult following—thanks in part to its founders’ professional backgrounds. Launched ...

From skincare to makeup, Red's team of beauty experts have collated the best skincare, makeup and bodycare for teens. Here ...

Full glam is taking a step back for the moment as more makeup users in Malaysia gravitate towards lighter looks that feel ...

Welcome to Polished with Elise Wilson, where FEMAIL's qualified makeup artist and hair stylist answers your questions, shares advice and trials the up-and-coming beauty and skincare trends so you ...

Plumping glosses are flooding TikTok and beauty shelves. But are they worth the tingle? Here’s what ingredients & users like ...

Lip balm is perfect for on-the-go application. It has a thicker consistency and would be good for everyday use as compared to lip oil, especially in dry conditions.

For Valentine’s Day, Couplet teamed up with Kaja Beauty (a Korean makeup brand that resonates with the Gen Z audience) to give out a free Cherry Cola lip oil with each purchase of a cherry ...

The Lip Glow Butter and Rosy Glow Blushes are intended to “seduce a new Dior customer” and definitely cater to Gen Z (maybe even Gen Alpha?) but don’t feel so young that my 33-year-old self ...