The e-commerce platform aims to target Gen Z consumers by featuring popular premium brands and engaging influencers in ...

Experts who spoke to Newsweek attribute a shift in consumer demand in part to Gen Z's interest in sustainability and health.

Health-conscious and digital-savvy younger consumers are increasingly interested in non-alcoholic beverages – requiring ...

The rightward shift among young Americans, particularly men and first-time voters, may be unique to the 2024 election.

The upshot is that there appear to be two Gen Zs. And that divide within the generation certainly complicates the long-held ...

Whether you’re surprised by that or not, this study reveals that younger generations aren’t shying away from laminate. Of ...

Deepak Chhabra, Managing Director, Timex India, spoke to e4m on how the 170-year-old global brand is being reimagined for the ...

Some consumers are prepared to reduce their spending if tariffs raise prices, while others would seek to buy fewer imports ...

Darren De Bortoli, patriarch of one of Australia’s largest family owned winemakers, is despairing at the sickly state of the ...

Changing social and lifestyle habits are also driving the functional drinks boom. In the past year, three in five (60%) of Gen Z say they’ve cut back on ...

Birds Eye, winner of Gold in the CPG/FMCG category at The DMA EMEA Awards, is showing that even legacy brands can think like ...