Many of the generation were young adults when the Great Recession began, and to this day, they struggle to buy homes and pay off student debt. Now these jaded millennials are sharing their wisdom with ...

Though sports and competitive attitudes drive high school popularity, Pew Research found, "a majority of Americans (62%) say ...

According to TikTok, some of the most common examples of taskmasking include typing loudly, walking quickly through the ...

Ever catch yourself scrolling through X or TikTok thinking, “Wait, how is everyone flipping meme coins into Teslas and ...

Zara Larsson talks about the viral success of "Symphony," her new song "Pretty Ugly" and admiration for Tate McRae and ...

Kids are calling each other “good boy” — and no, it’s not praise. This TikTok trend is hitting classrooms, and it’s weirder than it sounds. Here’s what parents should know.

This phrase has its roots in the drag scene and has been embraced by Gen Z to describe anything that exudes a particular vibe ...

Many industries have optimized their platforms for mobile devices, as Gen Z has grown up in a digital environment. Mobile ...

Adopting a more laid back online persona is a potentially rewarding, but risky strategy for capturing Gen Z's attention, says ...

Millennials idolized legacy labels—think Nike, Apple, Coke. Gen Z cups their iced oat-milk latte, shrugs, and asks what the ...

Every generation has its quirks, but the Boomer lexicon? It’s a vibe—and not always in a good way. While Gen Z is out here ...

The phrase “straight-to-consumer millennial core” pokes fun at how brands that once felt fresh and modern to millennials now ...