As Gen Z becomes the voice of both the internet and the brands trying to capitalize on it, the speed of meme commodification ...
Fine fragrances are in, especially if you ask Gen Z and Gen Alpha. But how you wear them matters. Enter the Smellmaxxing ...
Generation Z, also known as Zoomers, the demographic cohort following Millennials and preceding Generation Alpha, will be the ...
First there were baby boomers. Then there was Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged. Generation Beta, expected to span those born from 2025 to 2040, is already ...
UNDATED (WKRC) - Generation Z is on the brink of becoming a dominant force in the global economy. According to Bank of America, Gen Z is expected to constitute approximately 30% of the global ...
The infamous "war" between millennials and Gen Zs has found a new battleground in recent weeks, with a fight brewing on ...
12d
This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...
Gen Alpha is not as socially conscious as expected. While some Alphas have been influenced by their environmentally conscious older Gen Z counterparts, only 38% of Alphas would pay more for a ...
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