Generation Alpha, consisting of kids ages 7 to 15, is the most technology-savvy generation in history. Toys are unique, ...

Approximately 2,300 kids between the ages of 9 and 13 participated. Beauty has captured the attention of Gen Alpha tweens, ...

From “capping” to “crashing out,” TODAY’s Jenna Bush Hager and co-host Henry Hager put their knowledge of Generation Alpha ...

Generation Alpha children, those born from 2010 to 2024 ... Millennial parents tend to want their kids to thrive not only for academic excellence but also for real-life experiences, along with the ...

Alec Baldwin hilariously gets schooled by his 11-year-old daughter Carmen as she attempts to teach him "gen alpha slang" in ...

The youth of this generation are doing big things—from taking climate change seriously to rethinking gender norms, with Gen Z ...

Future-proofing strategies for this audience come with unique challenges and opportunities. The brand is stepping up plans to ...