Rachael Piltch-Loeb learned her dad had Alzheimer's months after her son was born. She became part of the "sandwich ...

With an estimated population of 2 billion by 2025, Gen Alpha is already influencing household purchasing decisions and ...

The award-winning author based on Cape Cod talks Maine inspiration, communing with her characters, and teaching kids to ...

Why do we always think the next generation is worse? Two surprising biases may be to blame—and they’re silently fueling ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

While 68% of gamers play for relaxation, a surge in the cozy gaming genre has opened the hobby to more non-traditional gamers ...

GuardianGamer aids worried parents who want to support their kids' social gaming activity while ensuring digital playground ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific ...

BrAt_PiKaChU/istockphotoSandwiched between boomers and millennials, Generation X refers to the population born between 1965 ...

From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, retailers are leaning ...

The Titanic hit an iceberg and sank more than 100 years ago, but the disaster has captured the imagination of Generation ...