Boe finds herself right in the middle of parenting Generation Alpha, the generation of kids born between 2010 and 2024. As the first generation to be born entirely in the 21st century, Gen Alpha ...

It appeared abruptly in the lexicons of kids under 14 — the first slang term unique to Generation Alpha. Parents’ ears perked up as they began to hear it around the dinner table. It could mean ...

A Gen Z woman's attempt to connect with her Gen Alpha sister led to a hysterical realization about how media consumption has ...

Parents of Gen Alpha kids report that their children are having difficulties making friends -- and why. InsideCreativeHouse - stock.adobe.com Making friends isn’t as easy as sharing a juice box ...

It's a struggle that Gen Alpha is apparently hoping to avoid. Yes, you read that right. Kids ranging in age from 6 to 14 have ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Which generation years and names encompass the people in your life? Check out our handy guide to the Great Generational Drama ...

In his latest sit-down interview at the SXSW London, Google DeepMind’s Nobel Laureate CEO Demis Hassabis delved into the AI ...

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

They’re growing up in homes filled with love, stability, and the Gospel. They have two parents who are committed to each ...