W HAT COMES after Z? Lots of names have been pitched for the world’s youngest generation, born roughly since 2010. Some are ...

Approximately 2,300 kids between the ages of 9 and 13 participated. Beauty has captured the attention of Gen Alpha tweens, ...

Generation Alpha, consisting of kids ages 7 to 15, is the most technology-savvy generation in history. Toys are unique, ...

Generation Alpha is starting their dating journeys and they're doing it in the most 21st-century way possible.

Alec Baldwin hilariously gets schooled by his 11-year-old daughter Carmen as she attempts to teach him "gen alpha slang" in ...

The youth of this generation are doing big things—from taking climate change seriously to rethinking gender norms, with Gen Z ...

“Kids don’t just vanish,” Mr Crawshaw explained. “If they don’t go into further education, they don’t get jobs, it costs us in the long-term.” But perhaps the future is AI? Demographer Mark McCrindle ...

Future-proofing strategies for this audience come with unique challenges and opportunities. The brand is stepping up plans to ...