The brand’s new logo is as serendipitous as it is straightforward, but no less sublime. It almost feels like an intervention ...

Gen Z, the generation born after 1996, may comprise a quarter of the global workforce by 2025. Flooded with obscure dress ...

To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...

Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from ...

How to manage the eight critical elements of organizational life by Boris Groysberg, Jeremiah Lee, Jesse Price and J. Yo-Jud Cheng Strategy and culture are among the primary levers at top leaders ...