In 2020, after a summer of protests rocked U.S. cities, the words “Black Lives Matter” went from the rallying cry of racial justice demonstrators to words lining the very roads along which they ...

Tech giants like Google play a pivotal role in disseminating information. Their decisions on labeling and content can ...

With a map, GPS, and a little curiosity, we set out to find the exact geographic center of New Mexico. What we discovered wasn’t just a point on the map—but a quiet slice of land that holds ...

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ever seen. It is called “olo” and it is a shade of blue-green ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are ...

Researchers at the University of California, Berkeley, claim to have found a new ... color as blue-green of unprecedented saturation.” The process to discover olo involved first creating a ...

Human perception of color is regulated by three types of cone cells in the eye. By artificially stimulating just one type with a laser, researchers and study participants experienced a new color ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...