Taylor Swift has pulled off a marketing masterclass, one which shows to what extent she’s not just a great pop star – she's a ...

Stars are starting their own companies and marketing products directly to their fans. We talked to people following and making these deals, including John Legend who started his own skincare brand.

Fashion July 15, 2025 7 Min Read Why athletes make the best brand ambassadors Keen to portray a sense of technical expertise and the pursuit of excellence, luxury fashion houses are increasingly ...

Want to Get Your Brand Into Ulta Beauty? 5 Entrepreneurs Share Their Secrets How to secure shelf space in the biggest specialty beauty retailer in the U.S.

As Gucci’s new global brand ambassador, Lee Know will take part in a variety of upcoming projects with the brand. Check out the official announcement and photos of Lee Know for Gucci below!

An official fashion boy! Stray Kids member Lee Know is Gucci's new global brand ambassador, marking a new chapter of his growing relationship with the house.

Leaders from Meta, Society Management/Elite Model Management and Launchmetrics discuss the evolving role of influencers, celebrities and athletes in shaping brand perception.

Inspired by Michael Jordan's one-one-games with his brother, Jordan Brand is bringing back its global basketball tournament for teenage hoopers.

Let's get comfortable because that's precisely what we will explore today in our "Guide to Building Brand Ambassador Programs." ...

Lainey Wilson's first act as Whataburger brand ambassador: free Honey Butter Chicken Biscuits Country music star Lainey Wilson grew up going to Whataburger. Now she's the chain's new brand ...

Ambassador marketing works because people trust others for brand recommendations more than ads, especially people they know.

Use a platform like AffiliateWP to create and manage your affiliate and brand ambassador program. Focus on cultivating genuine relationships with your affiliates or ambassadors.