Author suggests Perceptual Mapping technic for deciding the vendor offerings and project need. Also suggest some of the risk mitigations for a successful integration of the 3rd Party IP into the ...

Once you know how to determine your competitors' positioning, you can use a technique I call "perceptual mapping" to see how a particular company is positioned relative to its competitors. This is my ...

No experience is more uniquely San Francisco than a ride on a cable car. Cable cars have come to symbolize our great city (along with another world-renowned transportation icon. Hint: it's a ...