On Saturday, April 12 the 2025 Masters Tournament rolled on with a few of the biggest names in the sport separating ...

A well-known celebrity pro-am golf tournament returned to the Grand Strand after the completion of the 89th Masters ...

Souvenir shops in Horry County, SC brace for price hikes as tariffs on China threaten to double the prices of souvenirs, ...

Costner and Russell will be joined by other stars such as David Arquette, Michael Chiklis, Wallis Day, Carmine Giovinazzo, ...

If you bought a Powerball lottery ticket in Myrtle Beach for Wednesday night’s drawing, you could be adding $50,000 to your bank account. A winning Double ...

Myrtle Beach transforms during spring break by balancing tourism, community efforts, and growing attractions. The city sees ...

Visit Myrtle Beach has announced that its series, "Traveling the Spectrum," will return for a second season with a brand-new ...

One empty chair town hall was hosted by a political group in northeastern South Carolina. Another, Congressman Russell Fry hosted a call for his constituents.

Some of Myrtle Beach’s malls once sold for tens of millions of dollars but sold for considerably less recently. How changing ...

A popular Grand Strand tradition returns Monday following golf’s first major tournament of the year.Monday After the Masters ...

An iconic piece of Myrtle Beach’s past is roaring back to life in a very modern way. The 62-year-old Waikiki Village Motel ...

MYRTLE BEACH, S.C. (WMBF) - South Carolina’s lieutenant governor will be in the Grand Strand to help honor first responders ...