What does it take to make a great summer movie poster? In the age of mega-franchises and endless IP farming, it’s easy to imagine simply yanking a familiar image of a superhero or action star ...

All this could add up to only one thing: The Great Poster Trip is largely over the hill. The posters, however original or “artistic,” were mass-produced commercial products, and their decline ...

A great plotline paired with a killer soundtrack ... captured in whimsical style in this print. Printed on glossy poster paper, it’s best paired with a thick black wood frame to pick up the ...

The study followed a two-stage research design. In the initial stage, respondents were placed in a lab environment and served real-world, real-brand, real-campaign poster stimuli from a distance. They ...