How Apple uses consumer psychology to make the iPhone feel like the 'cool' brand ... is having a green text bubble. On Apple's iPhones, instead of conversations appearing in the typical gray ...

23 percent of iPhone users get turned off when they discover that a potential love interest comes up as a green bubble in their first text conversation, calling it a "dealbreaker." October Prime ...

Gen Z is all about the iPhone, as they fear being “the green bubble guy” in group chats. Samsung, for example, only accounts for 10% of smartphones sold for this generation. The publication ...