Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together ...

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin ...

On TikTok, ‘old money’ and ‘clean girl’ aesthetics are trending, with over three and four billion views respectively. Content tagged #cleangirlaesthetic and #oldmoneyaesthetic proliferates ...

The “weird girl aesthetic” was poised to be the solution to the chokehold these fast-moving trends had over the cultural zeitgeist. As Agustina Panzoni, Depop’s Category Manager for Womenswear ...

TikTok is embracing the “downtown girl” aesthetic. Here’s everything you need to know about this New York-inspired style. Plenty of fashion trends like “bloke core” and the (more problematic) “clean ...

Averyl Gaylor does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...