Partnering with major brands can be a game changer for any business. Aligning with household names can lend credibility, ...

Lady Gaga was hit with a $100 million lawsuit by a California surf company over claims the pop star stole their logo for her ...

Running an organization with a single brand identity vis-a-vis one with multiple brand identities are two completely ...

Surf company Lost International accused Lady Gaga of trademark infringement over one of the designs she used for her new ...

Most customers spend three to five minutes at Wawa. “We strive to make it the best three to five minutes of someone’s day," ...