The smell of a just-emptied mop bucket wafts into my nose as I nervously attempt to waltz nonchalantly into Toronto’s flagship Hermès boutique with a bright green Wirkin bag dangling from my wrist.

Hermès' success has been driven by scarcity While most luxury brands drive exposure through social media marketing, celebrity ...

The French luxury group reported better-than-expected sales on Friday, pushing its market cap above 300 billion euros for the ...

The latest viral craze involves a dupe to the iconic Hérmes Birkin, and everyone is clamoring to buy one. Shocker. Cleverly coined as the “Wirkin,” the Walmart Birkin-inspired bag retailed at $78 and ...

CEO Axel Dumas addressed the "Wirkin" and dupe culture. Sales were up across the board, with leather goods and ready-to-wear ...

She recently wore her Birkin with a button-down shirt, chunky platform boots and Free People jeans. So chic! While J. Lo’s exact Birkin Cargo 25 costs tens of thousands of dollars, we found the ...

The Birkin cannot be bought over-the-counter at an Hermès store, with customers having to build up a shopping history at the brand to even be 'offered' a chance to purchase it. Most of the bags ...

A guest holds a Hermes Birkin sellier Faubourg house white snow ... traditionally carried within the walls of a typical Walmart store. Rebag’s full catalog, which now sits at over 25,000 items ...