While choosing the correct foundation shade is the first step, choosing the right sponge to blend out the base is the real ...

Rhode's dreamy Pocket Blush is a unanimous favorite among the entire Who What Wear editorial team. Unlike many cream blushes ...

With Monsoon season just arriving, it's time to invest in a waterproof concealer for a spotless, and smudge-proof look.

Ever wonder if you’re applying your makeup in the right order? Getting the sequence right makes all the difference for a flawless, long-lasting look. From primer to setting spray, this video breaks ...

We've seen dozens of makeup trends circulate through the trend cycle in recent years with quirky, buzzy names: take latte ...

Sephora has joined the Memorial Day sales fray, offering up to 50 percent off select items from brands such as Fenty Beauty, ...

You can find long-wear lipsticks in several different formulas. However, the wear time usually differs depending on the type.

Yes, indeed, Aloe Vera is full of vitamins and minerals and is perfect for fighting off signs of ageing, hydrating skin, and ...

I have long been a fan of KIKO Milano. I recall trying one of the beautiful, limited-edition festive highlighter palettes a ...

The makeup artist to the stars is offering 20% off sitewide on full price products, but the discount is only available for a ...

SHOPPING: We tested dozens of sunscreens so you don't have to. These 11 top picks offer real protection, glow, and are all ...

Be it glossy, red-carpet glam or just want a subtle boost for your everyday look, lip plumpers offer instant pump up and keep ...