In my company's Global Customer Loyalty Report 2022, we asked more than 320 loyalty program owners about their plans to reward non-transactional behavior. An astounding 77.3% responded that they ...

If you need to deepen loyalty in your niche, take a page out of TOMS's book and build a brand that gives back. This isn't just feel-good marketing, either: meaningful brands outperform other ...

The true value of a loyalty program must consider your program reach, your ability to impact the behavior of those you reach, and how costly it is for you to drive that change.

Fiona Stevens, head of marketing for LoyaltyLion, a data-driven loyalty resource for ecommerce, also noted the pandemic has accelerated this shift in thinking about loyalty programs.

If your advice is solid, they will remember you in the future. Final Thoughts As you can see, there are plenty of great ways to build brand loyalty using content marketing.

They're among the most common problems that afflict customer loyalty programs and torpedo success in customer value marketing. Issue 1: Breaking Badly Breakage occurs when customers earn points but ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

Associates who use and believe in the program can drive more customer engagement than any ad, convenience retailers say ...