Hotel loyalty programs are upping their game. Shifting away from simply earning points, these programs are now focused on crafting seamless, personalized experiences that feel effortless and tailored ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here's how to create an effective one. Discounts and rewards form the backbone of loyalty programs.

In today’s cutthroat economy, slashing prices often feels like the only way to stay competitive. But the best brands aren’t ...

If you're thinking of launching a loyalty rewards program, today's infographic by loyalty and referral company Zinrelo will convince you to. It lists 10 benefits of loyalty programs and it's full of ...

and grow customer loyalty. Here's how to launch a strong program and encourage customer participation. See why contests are so effective for marketing, and follow these eight steps to create a contest ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Loyalty programs can surface actionable insights that influence menu design, operational efficiency, and marketing strategies. Is your loyalty program earning real loyalty? In a crowded ...

More money-saving tips: Grocery shopping 101: Tips and programs to help you eat healthy on a budget This article originally ...

The brand also offers a popular loyalty program, Beauty Insider ... Sephora also hopes to market to consumers who may not have previously made a purchase, but have tried on beauty products.