When I applied the new Huda Beauty #FauxFilter Skin Finish Foundation Stick in the shade toasted coconut 240N, I immediately noticed how smooth it went onto my skin.

The stick foundation comes in 39 shades with a range of tones and undertones making it easier to find your perfect match. Shades range from vanilla and milkshake all the way to toasted coconut and ...

Plus, there are nine new shades introduced in this foundation stick line. If you haven’t heard, Huda Beauty has been dubbed the most popular beauty brand of 2020, according to the Cosmetify ...

And if you don't win, don't despair — just be sure to set an alert for Oct. 13, when you can shop Huda Beauty Faux Filter Foundation ($40) to your heart's content.

For the darkest shade, Huda Beauty's chart shows Fenty Beauty 490, the deepest shade in Rihanna's foundation range, as a "slightly darker" compared to Huda's own deep shade.

Now, she's tackling foundation, and it may just be her most highly anticipated launch yet. Word about Huda Beauty foundations first came out in December 2016 when the vlogger gave a sneak peek on ...