Bee Shapiro's Ellis Brooklyn was the fastest-growing fragrance brand by earned media value, while L'Occitane en Provence soared in skin. Here, each category's top 10s, per CreatorIQ.

"Huda Beauty often has more creators talking about ... benefited from content surrounding its Revitalift Laser Renew Anti-Aging Super Serum. "The U.K., U.S. and France have in common that ...

Hero buy: Easy Bake Setting Spray 100ml Dhs137 Huda Beauty ... With over 80,000 5-star reviews and one serum sold every 10 seconds, this cult beauty product is loved for one good reason ...