According to Hugo, whose new line Hugo Blue targets this audience ... But that’s an abridged version of Hugo Boss’ strategy. For the past two years, the brand has undergone a renovation ...

And its Hugo Blue label just introduced this May that is heavy on denim with a streetwear vibe is right on trend and may well attract Boss customers who want a more fun look, she added.

The Spanish royal restyled familiar warm-weather staples - including her white Hugo Boss sandals - for the occasion.

Hugo Boss is one of the most storied brands in suit ... It's available in both blue and black. At this price, you may want to consider buying both! Macy's customers loved the suit.

Hugo Boss shares experienced a significant drop ... driven by the successful launch of its new denim-focused line, Hugo Blue. Operating profit (EBIT) for the second quarter was €70 million ...

with Hugo focused on edgy, modern style and Boss favoring more classic and refined designs.) The nearly 1,760-pound racer usually showcases a simple blue and white colorway, making the new denim ...