"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...