It’s been around six months since Jaguar, the 89-year-old British premium car brand, decided to arguably torpedo its legacy in search of a new, younger audience. Depending on who you asked ...

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of ...

Oh, and Jaguar pledged to basically stop selling new vehicles globally for two years while it winds down its current lineup and winds up an all-new one, starting with the 2026 four-door GT ...

Reports from the UK indicate Jaguar is in the middle of a review of its contract with Accenture Song, the ad agency that handled the British automaker’s controversial rebrand. Accenture Song’s ...

Jaguar’s lone 2025 model, the F-Pace luxury compact SUV, carries over mostly unchanged from 2024. The optional Driver Intelligence package now contains a 360-degree camera and automated parking ...

Before the end of 2024, Jaguar caused a stir with the unveiling of a rebrand and its newest — and boldest — concept car, the Type 00. The announcement signaled the British car company's ...

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met ...

Jaguar has unveiled Type 00 (pronounced Type Zero Zero) embodying the creative philosophy of exuberant modernism following the debut of its new brand identity, a statement from Alfardan Premier ...

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” The vehicle, pronounced “Type Zero ...

Your browser does not support the audio element. “It’s interesting that you said start-up” says Jaguar MD Rawdon Glover when asked if he sees difficulties in ...

Jaguar has unveiled the Type 00 concept, a two-door coupe that hints at the styling of the brand's electric four-door grand tourer coming in 2026. The Type 00 has a long hood and fastback roofline ...

A little over a week since it broke the internet with its new logo reveal, the heritage luxury car brand Jaguar has taken to Miami to unveil a vision for its future that is by its own admission ...