The brand is also known for its mascara, which many a Redditor has reported defined their fine eyelashes without weighing them down. Shiseido is a popular Japanese makeup brand with a strong ...

“One significant difference between Japanese and American makeup brands is the emphasis on skin compatibility. While the vibrant color payoff is important, Japanese brands prioritize a ...

The Kao makeup brand debuts an Anime-inspired collection to enhance brand presence. Kao Corporation has launched a new ...

Kao Corporation is ramping up investment in KATE, Japan’s top-selling makeup brand, to accelerate growth across Asia.

The Kao Corporation-owned cosmetics brand will launch products featuring anime character Satoru Gojo as part of plans to ...