The brand is also known for its mascara, which many a Redditor has reported defined their fine eyelashes without weighing them down. Shiseido is a popular Japanese makeup brand with a strong ...

“One significant difference between Japanese and American makeup brands is the emphasis on skin compatibility. While the vibrant color payoff is important, Japanese brands prioritize a ...

Skin care brands from South Korea have established themselves as a permanent fixture in many of our beauty routines ... stars antioxidant-rich Japanese indigo and red sage root to double down ...