The X Games debuted its Google Cloud-based 'Owl AI' technology in January. Based on the early returns, its potential as an event judge is promising. 'Last night ...

AI giants have bought up Super Bowl ads with record viewership expected as Kansas City Chiefs attempt a historic threepeat ...

Ever since X Games first found its footing in Aspen in January of 2002, it’s been an evolution of talent, sponsorship, and ...

X Games Aspen wrapped up Saturday night with Chloe Kim winning yet another gold medal in snowboard superpipe. It was a ...

NPR's Pien Huang speaks with X Games CEO Jeremy Bloom about the use of AI to judge snowboarding this year -- and whether the technology will expand to other sports.

“I am talking to a big ownership group in Denver,” X Games CEO Jeremy Bloom, the former Olympian, Loveland native and ex-CU ...

AI may do a decent job judging the difficulty ... humans can get it wrong," X Games CEO Jeremy Bloom told The Associated Press. "Sometimes getting it wrong has huge implications.

The use of AI in judging at this week's X Games is the latest example of how the technology could start being incorporated in ...

Like some of the best extreme sports tricks, this moment is full circle for Jeremy Bloom. The Northern Colorado ... with a draft. AI judging. Sports betting. New, more visceral media and content ...

X Games Aspen 2025 kicks off Thursday evening, but one event in particular may give us a glimpse into the future of judged ...