In Greece, Luka Doncic and Bam Adebayo partied with Michael Jordan, winning challenges and stealing the brand spotlight.

Fans will spot NBA and WNBA stars in the trailer. Bam Adebayo, Paolo Banchero, Chris Paul, Trae Young, and Gabby Williams are among the hoopers who are set to star in the musical.

A new basketball court was unveiled Friday in West Oakland thanks to a partnership with the Jordan Brand and a group of NFL ...

Los Angeles Sparks debuted a custom 'Ms. Rachel' colorway of the Jordan Heir Series basketball shoe during a WNBA game.

Houston Rockets star Kevin Durant will not backtrack on what he said about Michael Jordan retiring three times.

The Air Jordan 40 hits stores today, marking four decades of the signature line that birthed sneaker culture as we understand ...

Ron Harper came to the defense of Michael Jordan on social media in response to Kevin Durant and his comments.

NBA stars are leaving their mark in signature kicks that turn every hardwood moment into a style statement. This year’s drops ...

Top-ranked recruit Saniyah Hall has signed an NIL deal with Jordan Brand before her senior year of high school.

Find out how sneaker royalty deals work and why some NBA players earn more from shoes than their actual playing contracts.

The three-colorway campaign is joined by more New Balance ABZORB 2000s, JJJJound x PUMA, the Air Jordan 40, and more exciting ...

The Air Jordan 12 ‘French Blue’ (Style Code: CT8013-114) returns with full OG specs on 08/16/2025. Priced at $200. This will ...