The viral South Korean skincare brand has amassed a ton of fans, especially within the past few years, thanks to its fame on ...

Toners in K-beauty are designed to do more than just balance pH—they hydrate, refine, and prep the skin for better absorption ...

In the ever-evolving world of beauty, one phenomenon has consistently dominated the conversation: Korean skincare, or ...

Cica (short for centella asiatica) is beloved in Korean skincare for calming inflammation. This mask is a godsend for ...

Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar ...

Hailey Bieber may be a multi-millionaire thanks to the one billion dollar acquisition of Rhode, but she still uses affordable ...

South Korean beauty brands are rapidly expanding into U.S. retail stores, capitalizing on viral online success and rising ...

If there were a marketing-by-numbers guide to creating a campaign that resonates with Gen Z in Asia, it would almost certainly include a K-pop idol. For fruit-flavoured alcoholic drinks brand Somersby ...