Seen on runways, red carpets, and Instagram selfies alike, the minimalist makeup trend is taking over. Big names like Lorde ...

According to Phan, a lash lift works by relaxing your natural lashes to make them more malleable. “Using ingredients like ...

"I absolutely love this product, it makes my lashes strong, thick and long. No need for any fake lashes as it enhances your ...

Lash Plus, a global leader in beauty technology and professional lash tools, announces its advanced innovation to date: the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Hero Cosmetics Mighty Patch pimple patches have been holding steady at the top of the Amazon's bestsellers list for a ...

Discover why thinning eyelashes could signal serious health problems like thyroid disease, autoimmune conditions, and ...

Lee is known for her lush lashes and fresh, modern makeup looks, so when she shared her “everyday makeup” routine on TikTok ...

An emphasis on hypermasculinity is perhaps the natural end result of the sensibilities of the manosphere circulating and ...

The Best Makeup Trick for Hooded Eyes According to Bobbi Brown originally appeared on Parade. Hooded eyes are beautiful—just ...

In this video, I try out the new Huda Beauty launch, featuring three double-ended brushes and The New Nude Eyeshadow Palette. I was pleasantly surprised by the results, despite my initial caution. The ...

LASH's Happy High-Definition Mascara isn’t a two-in-one, but it makes some bold claims. We dig into the formula, the ...