South-East Asia's beauty industry is set for a transformative experience as the 23rd edition of beautyexpo and 20th edition of Cosmobeaute Malaysia (BECBM) prepare to dazzle at the Kuala Lumpur ...

Get ready for spring makeup with this colorful tutorial! Despite the cold in Canada, I’m diving into vibrant looks. In this video, I’ll show you how to apply new foundation, contour, highlight, and ...

I struggle with stiff joints in my hands and wrists, so I tried Tilt Beauty’s lineup of ergonomic, refillable and adaptive beauty products to see if they’re worth it.

Clinique's High Impact Mascara is now available to buy in their iconic shade Black Honey - but don't wait around too long to ...

Featuring six of Eve Lom’s bestselling deluxe minis (cleanser, mask, serum, moisturiser and more), this set is presented in ...

Experts have warned that adhesive ingredients and materials used in fixing false eyelashes, such as latex or formaldehyde, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Lee is known for her lush lashes and fresh, modern makeup looks, so when she shared her “everyday makeup” routine on TikTok ...

Founded in 1976 by sisters Jean and Jane Ford (both were successful models and make-up artists at the time), Benefit ...

"I absolutely love this product, it makes my lashes strong, thick and long. No need for any fake lashes as it enhances your ...

Mascara enhances lashes by adding volume, length, and curl. It’s a must-have for creating expressive eyes with minimal effort ...

The Hero Cosmetics Mighty Patch pimple patches have been holding steady at the top of the Amazon's bestsellers list for a ...