It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...

A rare dual-autographed card of LeBron James and Kobe Bryant netted over $1 million at auction. The 2009-10 Upper Deck ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

A few months have passed since Nike last released an Air Force 1 colorway in honor of the late Kobe Bryant, and now we're ...

Caitlin Clark debut her sneaker, the Nike Kobe 6 Protro PE’s “The Bellas” on Saturday ahead of the Indiana Fever’s matchup ...

Phoenix Mercury star Satou Sabally sent a message to Candace Parker following the announcement of her first signature PE.

Satou Sabally shouted out Donovan Mitchell and Candace Parker for her custom shoes after the Mercury's 89-77 loss on Saturday ...

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.

Caitlin Clark celebrated her good friend Tyrese Haliburton's game-winner in Thursday's NBA Finals Game 1 between the Pacers and Thunder.

Many athletes have become household names, connecting more deeply with their fans not just through their performance on the ...

As Nike celebrates 40 years of the Air Jordan brand, a long-standing controversy over the origin of the famous Jumpman logo has resurfaced-casting a shadow over the commemorative c ...