LG H&H Co. Ltd., a South Korean personal care company, acquired the remaining 35% stake in Los Angeles-based beauty products ...

K-beauty: South Korean beauty brands are capitalizing on soaring demand in the U.S., expanding their retail presence and ...

Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar ...

I tested 35 popular K-beauty skincare products for several weeks to find the best brands for you. Korean skincare, known as K-beauty, has become popular in the US over the past few years. Creators on ...

In the ever-evolving world of beauty, one phenomenon has consistently dominated the conversation: Korean skincare, or ...

These pads are brightening and helped my uneven skin texture. I didn’t know these pads would change my skin completely!! I’ll ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

New York City–based wedding makeup artist Sarah Ahn has noticed a new trend with her brides: “Korean-American brides have ...

Cica (short for centella asiatica) is beloved in Korean skincare for calming inflammation. This mask is a godsend for ...

Korean and American sunscreens are, generally, equally effective. But because Korean companies have access to a wider variety ...

The Embassy of the Republic of Korea in Nepal hosted the 2025 K-Beauty Festa at Hotel Himalaya on Saturday, June 7, ...

Seoul invites itself to Paris! From June 11 to July 13, 2025, BHV Marais celebrates the Korean Wave with a giant pop-up ...