My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually ...

K-Beauty brands have long created lightweight lip tints, and this version by Etude House is the best of the best. It’s ...

For just $2, many shoppers have declared Wet N Wild Mega Last Lip in Stoplight Red their new lipstick MVP. As one loyal user ...

The singer walked the—powder blue, not red—carpet for the evening’s affairs, wearing a strapless, sweetheart-necklined, ...

Jennie paid tribute to bold and creative women and her BLACKPINK member on the global stage of Billboards award show. Read to ...

There are plenty of celebrities who still rock glam beauty on the red carpet, but several stars have seamlessly adopted ...

The Rhode peptide lip shape is a buzzy product on TikTok, but does it pass the test for three PureWow editors? Let’s find out ...

"One of the main differences between Korean and Western sunscreens is that there are more advancements and innovations in UV ...

Selena Gomez looked radiant in a monochromatic red outfit at an event for her new Rare Beauty blush. In a TikTok shared by Sephora, the star is seen telling a group of fans she's going to purchase ...

SHOPPING: 21 best US beauty buys to shop during the Amazon BIG Spring Sale 2025: Revlon, First Aid Beauty, & more!

The month of March is Women’s Month and it’s a time for all you ladies out there to celebrate strength, confidence and the power of self-care. In today’s fast-paced world, beauty is no longer just ...

Model Emily Ratajkowski swears by this snail mucin essence from Cosrx, one of the brand’s most popular products of all time.