Kyle Larson shockingly leads Chase Elliott in NASCAR merchandise sales halfway through the 2025 Cup Series regular season.

With the NASCAR Cup Series set to resume this Sunday at Nashville, Hendrick Motorsports driver Kyle Larson has decided to ...

Kyle Larson leads NASCAR 2025 merchandise sales, showcasing resilience amid challenges at the Indy 500 and Coca-Cola 600.

Hendrick Motorsports driver Kyle Larson has emerged as NASCAR's merchandise sales leader halfway through the 2025 regular Cup ...

Chase Elliott has been the king of NASCAR merchandise for years. Fans couldn't get enough of his t-shirts, hats and ...

Kyle Larson leads NASCAR merchandise sales in the 2025 season, surpassing Chase Elliott as fan interest surges mid-season.

Here's what's happening with the 2025 Coca-Cola 600 in the rearview and Nashville (Sun., 7 p.m. ET, Prime Video) up next.