Sydney Colson inked a history-making deal with Creative Control and debuted her first signature sneaker during the Las Vegas Aces' first-round WNBA Playoff game ...

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WNBA MVP A'ja Wilson was feeling golden for Game 2 of the WNBA Playoffs, rocking custom Nike LeBron 21 PEs for the Las Vegas Aces' showdown with Seattle.

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Jaylen Brown is no longer a sneaker free agent. He belongs to his own team, creating his own independent brand. The Boston ...

Brown turned down over $50 million in endorsement deals from other major sneaker companies, according to the 741 press release, because he wanted full ownership and creative control of his own brand.

The Boston Celtics star announced 741's launch via Instagram and the brand's official website, 741performance.com. According ...

The Celtics star will wear his 741 brand throughout the season. The post Jaylen Brown Says He Turned Down $50 Million to Start His Own Shoe Company appeared first on Front Office Sports.